SCALED ASSETS
At Casamigos, I developed new key visuals and adapted existing ones across a wide range of sizes and formats for use in retail spaces, events, bars/restaurants, and digital platforms. Each project required thoughtful layout decisions to ensure the design worked within the new dimensions while remaining true to the original creative.
HALLOWEEN 2025
The Halloween 2025 creative featured two of our signature lifestyle photos and required extensive Photoshop work. I expanded the image vertically and horizontally, shrunk the lantern, adjusted the color of the Blanco liquid, and moved some of the props to ensure the bottles and cocktail stood out among the busy imagery. To complement the Halloween theme, I selected a font that felt a little "spooky" yet stayed true to the Casamigos brand. The final creative was adapted across both print and digital formats.
MIAMI DOLPHINS X CASAMIGOS
For the Miami Dolphins x Casamigos partnership, I reworked existing creative for use at events and in-store displays. I had to balance the headline with the partnership logo lockup, ensuring that both featured prominently without overwhelming the overall composition. Once the Dolphins assets were finalized, I adapted the designs for other NFL teams by swapping out logos and adjusting details—such as the color of tape on the player's hands—to align with each team’s branding.
ARIZONA DIAMONDBACKS CIRCLE K PROMO
As part of our partnership with the Arizona Diamondbacks, Circle K launched a promotion for discounted tickets. To support this, I needed to adapt the current Diamondbacks creative (first image) for print and digital use. I had to include a longer headline, a QR code, and expanded legal language on most of these assets, which include two posters (24x36 and 36x24), a 3x5 bottle neck tag, and two digital banners.
BELMONT STAKES
Our partnership with the Belmont Stakes Racing Festival and Saratoga Race Course required an extensive number of assets. Using existing imagery I developed posters, menus, digital banners, and outdoor signage.