DECALS & DISPLAYS
My work with Casamigos goes beyond standard print and digital materials, encompassing decal installations and experiential displays that bring the brand to life in dynamic ways. I've created large-scale visuals for bars in stadiums across the country, designed pop-up displays for tasting events, and developed custom window installations, all of which are carefully crafted to draw attention to the brand and enhance the customer experience.
LAKESIDE MARKET
For this window display, I sourced and formatted lifestyle imagery to span four sets of windows—32 panes in total. The goal was to create a cohesive, on-brand visual story, so I used Lightroom and Photoshop to adjust lighting and color for a unified look. When the account requested the focus shift to cocktail and bottle shots, I repeated the process with new images, maintaining consistency and a high-quality finish throughout.
POP-UP DISPLAY
I was tasked with designing a portable, eye-catching display for in-store setups and events that could easily fold to fit in a standard car. Using Casamigos’ signature teal, I incorporated a dimensional logo, scalloped trim, and a lifestyle photo collage that doubles as a photo op. A surfboard listing our expressions and a playful, agave-inspired plant help bring the setup to life.
MOODY CENTER
Working closely with our Texas sales reps, Moody Center staff, and vendors, I created an eye-catching design that highlights the Casamigos brand in a bold, memorable way. A panel of featured imagery above the bar is anchored by a dimensional lighted sign that draws immediate attention. Large agave illustrations add depth and texture to the walls, while additional dimensional signage and teal LED lighting enhance visibility and tie the space together. Branded high-top tables and barrels complete the scene.
WA COMMANDERS 50-YARD BAR
The Washington Commander's 50-Yard Bar was my most extensive bar build to date, with a lot of surface area to cover. I decided to use our signature teal over most of the bar, as the bright and cheerful color would stand out in the busy stadium. I accented with lifestyle photo collages, agave decals, and a lighted sign to create a design that is immediately recognizable as "Casamigos." I carried this theme over to the two columns on either side of the bar to tie everything together.
ALABAMA CRIMSON TIDE
For the Alabama Crimson Tide bar build, I was asked to incorporate their branding into my design to highlight our partnership. I used their logo and "Roll Tide" slogan, along with agave accents and our teal, to create a cohesive blend of the two identities. I also curated a selection of lifestyle imagery that reflected the spirit of the Alabama Crimson Tide, moving away from our standard beach-inspired imagery to better reflect the partnership.